Why Does Starbucks Coffee Taste Burnt?

If you are a coffeeholic or simply a delicate person, you probably noticed that Starbucks coffee has a burnt taste compared to other coffee brands. So the question is, why does Starbucks coffee taste burnt? And do they do it purposely? We will be going to find the answers together, shall we?

Vector icon for Starbucks Milkshake Cup

But first, I think we should take a close look at the Starbucks brand. Starbucks is an American cafe company with over 33800 stores in 80 countries. Starbucks was founded 51 years ago (in 1971) and became famous because of its signature coffee.

People say that Starbucks coffee tastes burnt. Is it true? And if it is true, the next question is, “Does Starbucks purposely burn their coffee?”. First of all, Starbucks’ coffee does taste burnt. Second, the brand does it on purpose.

This signature taste is because Starbucks roast their beans repeatedly with higher heat than other coffee brands, then the beans will become darker. The overroasted beans make people easily recognize Starbucks coffee, and it becomes their signature.

From my point of view, they have two main reasons why the brand does it purposely. First, that taste is the reason why they became famous worldwide. Second, from the point of a marketer’s view, I think that taste also has meaning in their marketing campaign. For example, when you drive through a street filled with coffee stores, it will be hard to pick your favorite coffee. But, if you smell the strong coffee in Starbucks stores, you will constantly notice it.

In general, Starbucks coffee tastes burnt, and the brand does it on purpose as their signature.

Why Does My Coffee Have A Burnt Taste?

Have you ever found yourself waking up in the morning and excitedly making a cup of coffee the first thing to do? However, your coffee tastes burnt, and you don’t know why. This post will give you the answer you are looking for.

Coffee cups

The most common reason for the burnt flavor is that the coffee was oven-roasted. Two situations lead to overroasted coffee. First, you unluckily buy the overroasted beans from the store. The most effective solution in this situation is you should stop buying beans from that stores. Or if this is your favorite store, there must be an accident, so you can contact the store to ask about it and take your money back. The second situation is maybe you overroasted yourself. At this point, you need to make sure you know about the right roasting temperature of your coffee and try your best the next time.

Another reason is that your beans are stale. Well, coffee does not go wrong the way bread does. They are stale because of the moisture, light, temperature, etc. In this case, I believe you will want to check on your coffee container. It would be best to consider using holders with seals after unpacking them.

Overall, some reasons lead to your coffee tasting burnt. If you want to fix it, you need to find the cause first, then the solutions. However, if your coffee is from Starbucks, you do not need to do anything because Starbucks coffee is just bitter as others, making you think it is burnt.

Why Is Starbucks So Bad?

Starbucks is one of the most suitable places to meet friends. However, there is a humor that Starbucks is so wrong because their coffee is always brunt. Is it true? Why does Starbucks coffee taste burnt? Why is Starbucks so bad? Keep reading to find out the answer!

The first question is, “ Does Starbucks coffee taste burnt?” The answer is yes. Starbucks coffee does taste burnt. Starbucks intentionally roasts the beans for a bit longer and with a bit more heat than other coffee roasters. As a result, Starbucks coffee beans have a darker color.

Why Does Starbucks Coffee Taste Burnt?
People in Coffee shop blur background with bokeh lights, vintage filter, blurred of star buck cafeteria coffee

It tastes burnt because they did it on purpose, instead of an accident like people thought. Starbucks roasts their beans with higher heat, while other coffee brands tend to roast their bean slightly. The overroasted beans make people easily recognize Starbucks coffee, and it becomes their signature.

The brand overroasts the beans to achieve a bitter taste, which will hit everybody at the first moment their liquid touch the customers’ tongue. Because we all know that the first impression is critical, it will decide whether your coffee is remarkable or not.

And in my opinion, it is how they do marketing because no one has walked past a Starbucks store and does not smell their signature coffee notes.

There are two reasons why Starbucks coffee is “bad,” If you have any comments, let me know!

Why Does Starbucks Coffee Taste Burnt?

As a coffeeholic, Starbucks coffee tastes more burnt than other coffee brands. If you have the same concern, this post is for you.

Usually, a few factors lead your coffee to taste burnt, such as your coffee went bad before brewing or they were overroasted. And in this situation, from my point of view, the main reason their coffee tastes burnt is that they over-roast their coffee beans. And there are some reasons why Starbucks does this purposely.

Man working with iPad in the coffee shop

First, that is their signature. I bet you will quickly recognize Starbucks coffee among other coffee because of its burnt taste; meanwhile, you cannot even see where you drink other coffee the first time.

Second, the majority of coffeeholic love the intense flavor. Because of this trend and fact, Starbucks decided to develop their coffee with a burnt taste for a long time without actually changing even small details.

Finally, that is one of their popular marketing campaigns. Imagine walking through a street full of coffee stores, and it will be hard for you to pick your favorite coffee when the coffee store nowadays always does their best at designing the store to attack you the first time. But, among beautiful stores, if you smell the signature coffee taste from Starbucks store, you will constantly notice it.

To summarize, Starbucks coffee tastes burnt, which is considered one factor that makes it so popular and successful.